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Title: Aero Club De Belgique Description: This advertisement pictures the Aero Club De Belgique’s emblem for flight, Mercury holding a caduceus and gesturing to a Farman-Goliath inspired monoplane. On behalf of a war memorial in1922, this poster was originally printed with the additional lettering: “Grande Meeting International Bruxelles (Evere) 23-24-25 Juin 1922". The war memorial commemorated aviators and military aeronauts who died for their country and included an inauguration festival for a military airfield in Brussels-Evere. The festival lasted from June 23 to June 25th, 1922 showcasing the progress in aircraft mechanics, transportation, tourism, and international aerial photographs from military combat in WWI. The composition of this poster is an example of the illustrator, Anto Carte’s signature poster style. This poster exemplifies a marked resurgence of the decorative, neo-classicism and the return to the nude which was the pervading tendency of art in 1922. |
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The Aero Club de Belgique was founded 1901 in Brussels as a society for the encouragement of air transportation . The aero club consisted of a president, three vice presidents, a secretary, a treasurer, a conservator, and five permanent members chosen by the general assembly. The purpose and goals of the Aero Club de Belgique were to promote sport, scientific, and military discovery and contribute to the development of aeronautic sciences, air excursions, competitions, meetings, and conferences. The aero club founded an aero park where members were furnished with materials necessary for ascension, created a library of documents on air travel, published literature, and scientific research on aeronautics. Aero Club de Belgique distinguished pilots and innovators in air travel with diplomas, medals, and monetary awards. |
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