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Title: Aerial Voyages - Night Flights Over Paris |
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Description: Aerial Voyages - Night Flights over Paris. Every Friday, Saturday, Sunday-Depart Here-Price: 100 francs-One Hundred Airplanes and Seaplanes-CAF. This poster by Jean Carlu marked the departure point for "Night Flights Over Paris": by Compagnie Aerienne Francaise (C.A.F.). C.A.F. was one of many companies founded in 1919 in order to take advantage of the generous support given for the development of air transportation by the French government. Short excursions like these night flights, dubbed "Air Baptisms", were a C.A.F. specialty; the company never became a major passenger carrier. Jean Carlu, born in 1900, was a gifted and dedicated graphic designer who persisted in his chosen career despite losing his right arm in a 1918 road accident. He was one of the first commercial artists to understand how to establish a company image through the use of bold color and clean line, a concept still widely used today. This lithograph* with the C.A.F. logo is a good example of Carlu’s work from the mid twenties when he was involved with the cubist movement. In 1924 Carlu designed the first label for Baron Philippe de Rothschild’s Chateau Mouton Rothschild wine, an honor shared later by such world class artists as Georges Bracque, Salvadore Dali, and Joan Miro. *the hand lettering on this poster was not done by Carlu. |
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