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			 The Royal Flying Corps (precursor to the Royal Air Force)  had been signed into being by England’s  King George V in the spring of 1912, and had both land-based and naval wings.  The British government wanted to have one overall organization controlling  military aviation that was “purpose-built” for air operations (as opposed to  one of the RFC’s ancestors, the Air Battalion of the Royal Engineers). The  initial main training academy, the Central  Flying School,  was located in Wiltshire, in southern England. The Reserve arm of the RFC  would receive training at that facility as well. In addition, what had been the  Army Aircraft Factory was renamed the Royal Aircraft Factory and also brought  into the RFC, with responsibilities to train mechanics, repair aircraft, and  conduct design testing. The naval wing later separated, at the urging of  Winston Churchill, and became the Royal Naval Air Service in June of 1914. 		  
			The RFC entered combat in World War I for the first time in  August of 1914, in the skies of Belgium,  conducting reconnaissance missions for the Belgian military, but flying from  English bases. Training clearly was a primary mission for the RFC, as well as  for the other nascent European air forces. France  led the world in pilot training, dominating the first military air exhibition,  the Concours Militaire (Military  Show) of 1911 in Reims. However, by 1918, the  renamed Royal Air Force had become the world’s largest, with 20,000 airplanes  total and close to 22,000 pilots trained. 
			The poster illustrates four steps of correct landing and  abort-landing technique. As the text comments, “the pilot may momentarily ‘lose  his head.’ Under these circumstances, he will do well to get away again and  have other try.” Performing such basic, but dangerous, operations as landing  were made more difficult by the fact that early aircraft lacked almost any  instruments, unless perhaps a watch and map were in the cockpit for tracking  one’s flight. Airspeed and altitude, crucial factors in flight, had to be  determined by a pilot’s personal skill. In the four years of the war, this  situation changed rapidly, with instruments increasingly designed into cockpits  and safety devices such as parachutes and seat belts in use more often (once  pilots saw they would not be considered “unmanly” for using such equipment). 
			Pilot training could be a death-defying if not instructive experience.  Some pilots attested to flying elderly (relatively speaking) craft, taking solo  flights after ninety minutes of instruction in the air. A pupil might actually  physically lean around the instructor in order to grasp the controls as a  method of learning, while the instructor flew the plane, and the rudder pedals  were expected to be mastered as quickly as could be once the student was flying  solo. A pilot trainee might find himself flying without a windshield, or  goggles, thus having to deal with the high-speed rush of air blasting directly  into and across his face, causing the eyes to tear up and make seeing  difficult. The air temperature would be extremely cold (subzero), the engine  roar deafening, and with a constant spray of oil spurting out of the engine  exhaust valves and straight into the pilot’s face. The poster’s title, “Bad  Landing,” had an especially grim significance to these early combat pilots, as  the rotary engine’s torque could flip the aircraft onto its back, an experience  that could be fatal during takeoff and landing. The viewer of the poster,  knowing this, could see why a pilot, especially a new one, might “lose his  head” on landing approach, and the seemingly calm and clear conditions and  drawings of this poster do not at all convey what conditions would actually be  confronting the poor trainee as he attempted to wrestle his machine to the  ground safely enough to walk away. 
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