Description:
This propaganda poster for the Swiss Military Department was sponsored by Swiss Chocolate.
The Swiss air force pictured here during the mobilization of 1914 is preparing their Voisin biplane and military strategy.
The development of Swiss military aviation began July 13, 1914 with the creation of Fliegertruppe. The staff of the flying group, Fliergertruppe, was based in Berne and Zurich. There were initially four monoplanes, comprised of two Bleriots, one Morane, one Grandjean, and four biplanes, two Schneiders, one Aviatik, and one Henry Farman.
The difficulty of the mountainous terrain in Switzerland presented a natural obstacle for invaders and the air force. Swiss pilots were busy solving flight problems in their mountainous country. By the time World War I ended, pilots had flown the distance of the earth’s circumference 27 times
The illustrator of the print, Jules Courvoisier, was a student of Grasset between 1902 and 1906. Courvoisier studied illustration and painting in Munich, Frankfurt, Italy, and England. Though primarily a painter, Courvoisier began to explore graphic arts with book illustrations and figurative posters.
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