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Title: Transadriatica |
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Description: Founded in Ancona, Italy in 1925 by Renato Morandi, Transadriatica was one of the first Italian airline companies. In 1926 the company began offering passenger service and relocated its base to Venice. Using German-designed Junker airplanes, Transadriatica offered domestic service throughout Italy and limited service to Vienna, Austria (partnering with Austrian carrier OLAGI). This poster is an advertisement for the company’s Rome-Venice-Vienna route which opened on August 18, 1926. As curator Joanne London describes in her book Fly Now:"In 1929 artist Mario Puppo created a streamlined look in his poster… for the Italian airline Transadriatica. Using distinctive fonts for each city along Transadriatica’s newest route, Puppo featured the city names in a sleek design. A band of green, representing terra firma, connects Rome, Venice, and Vienna. Above the airplane, lines of force dive into the distance, enhancing the poster’s dynamic feel and suggesting that the airplane’s speed is far greater than that of the Juner-G24’s 113-mile-an-hour limit. The plane flies toward to horizon, as if urging viewers to take a flight to the world of the future." |
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Though Italy lagged behind France, England, and Germany – they had already established extensive international aviation networks by 1926 – Transadriatica filled an important niche in the Italian aviation market: it provided Italians with unprecedented access to passenger flights. |
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